Fairmont Jaipur Plans to Tap Wellness Tourism and MICE

WITH AN increase of extravagant travellers who look forth to curate niche experiences, Jaipur has witnessed a massive shift in the travel patterns. The pink city, in that case, has become one of the most preferred destinations for extravagant events and royal weddings. With a similar vision and foundation, Fairmont Jaipur looks forward to capitalizing on this shift in the Jaipur market.  Srijan Vadhera, General Manager, Fairmont Jaipur spoke to BW Hotelier where he discussed the Jaipur hospitality market and his plans with the hotel.

Fairmont Jaipur this year plans to tap into the growing preference of Wellness Tourism and MICE segment. “With the sharp augment in the inbound tourism for India, furthermore specifically Rajasthan, we can expect a higher proclivity to increased MICE tourism,” he stated.  With the objective to curate personalised wedding experiences, the hotel is also giving equal importance to destination weddings.

Vadhera feels that leisure and wellness tourism has set the new trend in the hospitality sector. “Wellness tourism has increased as the guests seeking for a hearty rejuvenation have increased. Leisure travel also has to be on the rise as one can identify that there has been an easy influx in international tourism,” he adds. At Fairmont Jaipur, experiences like local Hilltop hiking, BMX Biking Trails and Temple Run gives a boost to the fitness enthusiasts.

The hotel now is also on the verge of introducing more comprehensive and innovative family stay experiences. “We also have plans to introduce the Angel program that allows respective Fairmont colleagues to be an angel to the distinguished guest throughout their stay,” Vadhera added.

Having served the hospitality industry for 18 years, Vadhera feels that the biggest challenge plaguing the industry has been the increased attrition rate. “This entails that there has been a substantial boom in the hotel industry with many international and national brands building up in the various metro cities and travel destinations. However, we still lack in terms of human resources to run so many hotels,” he said.

“If we all work towards defining our experiences and catering to guest expectations by creating a wholesome travel experience, there would be no need to compete as there would be no dearth of travellers,” Vadhera positively believes.