Enhancing operational efficiency through technological innovation

Operational efficiency is an integral part of the fast-paced hospitality industry. In its pursuit of excellence and operational efficiency, the industry has adopted Cloud-based management systems to connect moving parts of hotel operations across multiple locations. Vivek Gangishetty, Head of Sales - India and South Asia, RMS Cloud, elaborates, “We’ve designed an enterprise-level system that connects all moving parts of hotel operations. It’s all about creating a seamless guest experience across multiple locations. The beauty of our automation is that it takes care of those repetitive manual tasks, which means staff can focus on what really matters – serving guests. Plus, it cuts down on errors and improves accuracy. With real-time data access, hotel teams can make smarter decisions on the spot and because everything’s in the Cloud, staff can manage operations from anywhere with an internet connection. It just makes everything more flexible and responsive.”

Brands adopting cloud-based hotel management system
“RMS is trusted by a diverse range of hotel brands, from boutique hotels to large global chains. Our system’s flexibility is the key here– it caters to all kinds of hospitality businesses,” notes Gangishetty when asked about the brands that use their Cloud-based hotel management systems. He adds, “We’ve got clients in luxury resorts, homegrown hotels and serviced apartments – Sterling Resorts, Tear Drop, Resplendent, Royal Orchid Hotels, Lemon Tree and Jungle Lodges & Resorts, along with over 7,000 properties globally to be more exact. It’s always exciting to see how different brands use our system to deliver their unique guest experiences.”

Technological innovations
The pursuit of technological innovation does not end with the integration of management solutions. He emphasises on the brand’s pursuit of technological innovations stating, “We’re always pushing for excellence with our tech innovations. We’ve been focussing on is helping hotels reduce acquisition costs by improving direct bookings. We have solutions that move bookings from offline channels to loyalty-building digital experiences supporting the reduction of customer acquisition costs by over 50 per cent. For example, with one of our clients, we manage 10,000 room bookings per day through OTAs. It’s about transitioning those guests into longterm loyal customers through the RMS system, giving hotels the tools to evolve the guest experience and cut down on costs.”

Analytics
Elaborating on how their Cloud-based management systems offer analytics to hotels for enhancing operational efficiency, he states, “Hotels and resorts using RMS can easily track all the key performance indicators like occupancy rates, RevPAR, ADR and guest satisfaction. The dashboards are fully customisable, so hoteliers get the exact data they need, in real time, whether it’s operational metrics, guest NPS or financial performance. We have seen Sterling Resorts positively increase NPS by 85 per cent since adopting RMS this year. We make it easy to schedule automatic reports, so staff are always in the loop without any extra effort. It’s all about giving hoteliers the insights they need to make smart, informed decisions.”

Future
Gangishetty shed light on the expansion plans for the hospi-tech brand, “At RMS, we’re always focussed on driving innovation and enhancing the guest experience while advancing our product to meet industry needs. In the coming years, we’re prioritising Native Channel Management & Distribution, a comprehensive Restaurant Management system, and ready-to-use Loyalty Modules to help hotels foster deeper guest relationships.” On the operations side, RMS Cloud is introducing efficient tools like Inter-Department Portals, Guest & Corporate logins, and a robust Internet Booking Engine, all aimed at streamlining workflows and boosting service quality. Our expansion plans are ambitious.”