Dehradun gets a new Hitachi brand shop

With altered weather conditions, the need for air conditioning both for heating and cooling have dramatically increased. Staying in sync with this increasing demand, Johnson Controls-Hitachi Air Conditioning India, the manufacturer of premium air-conditioner brand 'Hitachi Cooling and Heating', inaugurated its new ‘Brand Shop’ in Dehradun. The new brand shop was opened in partnership with Garhwal Aircon Pvt Ltd.

As the air conditioning market grows in the region, brand is betting big on residential and light commercial segment. For the same, Hitachi Cooling & Heating India has laid down aggressive expansion and growth plans for the next two-three years. Promising growth is expected in both residential and commercial segments. A number of offices, showrooms and hotels coming up along with increased government spending in the state of Uttarakhand that is enhancing business prospects in B2B sales. Aiming at sustained growth and increased market share, the brand is working on significant network expansion and widening distribution network in the region over the next 2-3 years. Investment of more than INR 6.00 Crore would be done to nurture the business in the region. The company plans to open more exclusive outlets and multi-brand outlets in the region to establish a better retail footprint.

The new-age informed customer is more sure of what they desire from their air conditioner. Tapping into this aspiration to get the best possible air conditioning solution for their space, Brand Shop offers an excellent product experience to make informed purchase decisions. This new shop will be capable of catering to residential and light commercial cooling solution requirements for premium villas or apartments, small office spaces, restaurants, hotels, hospitals, shopping complex, etc. The company offers a wide range of innovative products catering to the needs of end customers, architects, consultants and builders, who are looking for path-breaking air conditioning solutions for all kinds of residential and commercial spaces.

“Cooling and heating solutions have become an intrinsic part of our daily needs. Altered weather conditions, changing lifestyles and the aspirational need for futuristic technology makes Hitachi a preferred brand with new informed customers. The air conditioner market is booming in the region with demand coming from residential, commercial as well as small commercial segments. Creating a huge opportunity for the brand to grow. Foreseeing the good prospects, we are geared up to increase our presence to cater to the consumers in the region. With new Brand Shop we are offering one of the best offline product experiences in the country. We are happy that in this journey Garhwal Aircon Pvt. Ltd. is our partner. We expect brilliant success from this association,” said Gurmeet Singh, Chairman & Managing Director, Johnson Controls-Hitachi Air Conditioning India Limited.

“Due to the changing dynamics of lifestyles and the increasing need for cooling and heating for a comfortable indoor environment, Garhwal region has become a developing market. Due to low penetration so far the region has immense potential for business growth. As the demand increases, business will flourish. Combining the strengths of Hitachi Cooling and Heating with Garhwal Aircon Pvt. Ltd. will result in mutual growth. We are delighted that our journey would be supported by such a dependable partner and we are optimistic about the great results we will generate together,” added Vishal Negi, National Sales Head, Johnson Controls-Hitachi Air Conditioning India Limited.

For residential users, Hitachi Cooling & Heating India offers premium looking, technologically advanced Room air conditioners that are loaded with features and innovative technology such as Ambience Light, FrostWash Technology, air Cloud Home for Wi-Fi enabled ACs etc. The company also offers Shizuka Inverter window AC, which offers a silent operation of 44 dB and is paired with Hitachi’s own expandable inverter technology to enhance consumer’s comfort.