Cathay Pacific unveils new inflight safety video featuring Hong Kong

Creative and compelling storytelling delivers all essential safety demonstrations while showcasing the best that the airline’s home city has to offer 

Cathay Pacific has revealed its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong.  

Told through energy and vibrance of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) to embody all necessary safety protocols while educating customers in an informative and engaging way.  

The airline aims to promote Hong Kong as a favoured destination and gateway to travellers from all over the world. The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts, cultural attractions, and natural landscapes.  

Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, local dining experience, for the no smoking announcement, before finding themselves amidst a dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures.

To mark the launch of the video, Cathay Pacific held a preview event at The Sky Lounge, The Upper House on 26 July, hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau and attended by distinguished guests including Hong Kong Tourism Board Executive Director Dane Cheng and ​Commissioner for Tourism Vivian Sum.