Borosil collaborates with Chef Harpal Singh Sokhi to increase brand engagement

Borosil Ltd has collaborated with Chef Harpal Singh Sokhi, Director of Turban Tadka Hospitality and a famous celebrity chef. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand.

Chef Sokhi is one of the most sought-after names in the food industry and has hosted several cooking shows on television that have made him a household name. Best known for his easy-to-follow recipes and the joy and energy he brings to the cooking experience, Chef Sokhi's expertise, know-how and popularity cut across age groups and geographies.

“Borosil’s aim has always been to make everyday tasks or kitchen work simple and easy; to be an ally to homemakers by launching everyday use smart products that enables her to perform beautifully. Chef Harpal Singh Sokhi’s culinary mastery with, the manner in which he simplifies recipes cooked in the right cookware will no doubt enhance the brand experience of our own consumers as well,” said Borosil spokesperson.

“I am so happy to announce the partnership between Borosil and Chef Harpal to celebrate cooking at every step in your kitchens at home. Kitchen me hogi Balle Balle with Chef Harpal and Borosil,” said Chef Harpal Singh Sokhi, Director, Turban Tadka Hospitality.