BLUM: Innovative and premium furniture fittings

Family-owned company Julius Blum GmbH specialises in the manufacture and distribution of furniture fittings globally. Its main product groups are lift, hinge and pull-out systems for furniture, predominantly in kitchens. The company has seven plants in Vorarlberg, Austria with production sites in Poland, Brazil and the USA and 33 subsidiaries and representative offices around the world. The company delivers to furniture manufacturers and authorised dealers in more than 120 countries.

“India is a multi-faceted and complex country with challenging markets that present some interesting opportunities where our decades of experience come into play,” says Nadeem Patni, Managing Director, Blum. For the hospitality sector, Blum offers a range of premium quality products and cabinet solutions which have been tried and tested over the years. There are certain products which fit in perfectly for the hospitality sector, like CLIP top soft-close BLUMOTION hinges for wardrobes, while TANDEM and MOVENTO runners for the bedside wooden tables. These drawer runners are ideal even for the latest trend of handleless furniture.

The company recently launched SPACE STEP, which is a practical step and plinth pull-out rolled into one. SPACE STEP is an innovative cabinet plinth solution which makes the base functional and creates extra storage space and for the coming year, Patni shares, “In 2022, we’ll be launching MERIVOBOX in the Indian market which has already won German Design Award Winner 2020, and the iF Design Award, followed by the red dot Award in 2021.”

When it comes to being different from the competitors, especially in the hospitality sector, Patni says, “All our products are tried and tested for years before they are launched in the market. Hence, we’re very well-known for our quality and innovation among our B2B and B2C customers. Once Blum products are installed, there is little to no possibility of the servicing the products and this plays a key role in the hospitality industry. Our customers in the hospitality industry can rely on Blum quality because we give lifetime warranty of 15 years for all our products.”