Blue Star Launches 'Premium-Yet-Affordable' Range of Residential ACs

BLUE STAR announced the launch of its new range of air conditioners which caters to the expectations of those customers who desire premium, high-quality ACs but at attractive prices.

Built to be highly reliable, durable and virtually trouble-free, the ACs are highly energy efficient. The entire range of this new product runs on eco-friendly refrigerants.

Powered with a built-in voltage stabiliser that ensures trouble-free operations across a wide range of input voltage from 160V to 270V without the need for an external voltage stabiliser. 

B Thiagarajan, Managing Director, Blue Star Limited, said, “I am glad that with this launch we are now present across the entire price spectrum of residential ACs, and offer the most comprehensive mix of innovative and future ready products, all of which can cater to the most specific and distinct requirement of any customer. I am positive that this, in conjunction with our association with Virat, will help us continue to expand further, cutting across geographies and demographics.”

Apart from the ‘Premium-Yet-Affordable’ range of air conditioners, Blue Star has also launched a series of innovative range of split air conditioners. 

In its next phase of growth, Blue Star aims to shift orbit and accelerate growth by penetrating deeper across the length and breadth of India. Currently, Blue Star has 200 exclusive brand stores in the country, and work is in progress to increase it to 250 stores by the end of FY20. 

To achieve this growth, Blue Star recently rolled out the new festive season campaign, which unveiled Virat Kohli’s association with Blue Star’s room air conditioners. 

With the penetration of room air conditioners in India as low as 5-6%, the room AC market continues to offer abundant opportunities for Blue Star. The Company has already made deep inroads into Tier 3, 4 and 5 towns with more than 60% of its sales coming from these markets. Going ahead, Blue Star intends to make deeper inroads into various customer segments and geographies and grow its market share with a wide array of superior and innovative products across various price points.

Blue Star’s innovative and super elegant air conditioners, with the capability of delivering best-in-class cooling, are well known for quality, reliability and durability, making Blue Star one of the significant players in the industry with a market share of around 12.5% in FY19, which the company aims to increase to 15% by FY24.