Ginori 1735 and St Regis announce luxury hospitality partnership

St Regis Hotels & Resorts and Ginori 1735 have announced a worldwide partnership, infusing the best addresses around the world with Italian allegria (joy), bringing creative plating and playfulness to the culinary experience. The first Café Ginori has been created as part of this partnership and officially opens on November 26 at The St Regis in Florence, birthplace of the Ginori 1735 brand. This collaboration unveils a bold, unexpected dining experience that celebrates the joy of luxury hospitality and artistic expression in every detail. Following the Florence debut, Café Ginori will open at The St Regis Saadiyat Island Resort, Abu Dhabi at the beginning of 2025 with more global locations to follow.

As the first luxury hospitality partner to launch Café Ginori, St Regis redefines non-conventional luxury with an innovative twist, offering guests a delightfully disruptive culinary experience that celebrates la dolce vita and the art of dining as never seen before. Each Café Ginori brings the full flair of Ginori 1735’s craftsmanship, paired with St Regis’s exquisite elegance, to offer an emotional experience that transcends the dining experience.

"We are immensely proud to debut Café Ginori with Ginori 1735 at St Regis Hotels and Resorts around the world—a partnership that perfectly infuses Ginori’s audacious grace with the St. Regis ‘House of Celebration’,” stated Jenni Benzaquen, Senior Vice President of St Regis, The Ritz-Carlton, and Bvlgari Hotels & Resorts. “This collaboration redefines non-conventional luxury, inviting guests to experience a sensory journey at our most iconic addresses, where the creative playfulness of Ginori meets the glamour and timeless elegance of St. Regis.”

"At Ginori, creativity, innovation and pushing boundaries is at the heart of what we do. We are excited to create Café Ginori especially with St Regis Hotels & Resorts – an unexpected experience for a discerning clientele. We’ve taken great care to define a customer journey – from breakfast through aperitivo, where consumers can experience our porcelain and lifestyle products in a way never-before seen. The interior design is bold and playful to reflect our colourful spirit. The service and menu leverages our warm Italian perspective on hospitality with delightful surprises – a compelling combination that I’m sure will foster excitement and creativity at every table,” added Alain Prost, President & CEO of Ginori 1735.

To bring this partnership to life, Café Ginori’s Master of Plating guides guests through an innovative menu, crafted to reflect the vibrancy of Italian cuisine and paired with Ginori’s iconic collections – Oriente Italiano, Il Viaggio di Nettuno, and Labirinto. Each visit is a captivating journey through the Art of Plating, a unique approach that redefines the rules of the mise en place, both visually and gastronomically, through four distinct dining experiences throughout the day, from breakfast to aperitivo.

Blending artistic expression with the fine details of home décor, each Café Ginori brings guests into a realm of Italian allegria, featuring select pieces from Ginori’s Domus home décor collection, from the Oriente Italiano wallpaper to the embroidered fabrics on cushions and chairs, every element within Café Ginori reflects St Regis’ dedication to blending luxury with artistic craftsmanship. Every element of Café Ginori – from the décor to the plating – is designed to surprise and delight, offering a multi-sensory journey through a dynamic, unexpected luxury culinary journey, with more than 25 signature dishes of Italian grand classics with a twist.

This exciting global expansion builds on the connection between the two brands that began with The St Regis Venice, where Ginori 1735 designed an exclusive takeover of the hotel's waterfront garden terrace, marking their first foray into textiles. Similar terrace concepts will come to life at The St. Regis Riyadh, The St. Regis Downtown Dubai and more iconic locations, further celebrating the partnership’s unique blend of luxury, art and Italian heritage.

For guests seeking a one-of-a-kind keepsake, the partnership includes a Ginori coaster set designed exclusively for St Regis – an inspired, bespoke collection of four coasters that  draws inspiration from the elegance and glamour of both brands and pays homage to the iconic Bloody Mary, a signature cocktail of the St Regis brand. Available for purchase both in person and online, the St Regis Ginori coaster set embodies the artistry and celebration of this collaboration offering guests a lasting memento of the brand’s exceptional hospitality.

In 2025, the partnership with Ginori 1735 will expand across the Luxury Group portfolio at Marriott International, underscoring the dedication to delivering unexpected experiences on a grand scale.