The Leela collaborates with Sawai Padmanabh Singh of Jaipur

In the next phase of its collaboration with Sawai Padmanabh Singh of Jaipur, The Leela has unveiled its latest campaign, Time Travel with The Leela, an initiative designed to connect with young, affluent travellers who seek experience-forward stays. This campaign celebrates a blend of Indian legacy and modern luxury hospitality, showcasing its commitment to curating meaningful journeys rooted in culture and heritage.

Announced earlier this year as an Icon of India by The Leela, Padmanabh Singh brings his unique blend of heritage, sophistication, and modernity to this campaign. As a custodian of Jaipur’s royal lineage, his involvement aligns seamlessly with The Leela’s ethos of creating moments that connect guests to India’s timeless history in ways that resonate with modern sensibilities.

For Sawai Padmanabh Singh, the campaign is an opportunity to highlight the enduring relevance of India’s cultural legacy. “The Leela mirrors my passion for keeping India’s heritage alive while presenting it in a way that appeals to today’s discerning traveller. The thing about Indian heritage is that it is not frozen in time. It is alive, vibrant, it is a part of who we are and it needs to be seen, felt and lived” he said.

Time Travel with The Leela offers guests an immersive cultural experience and bespoke culinary explorations that evoke the mystique of India’s past. This initiative is crafted for the discerning global traveller, reflecting insights into their preferences for stays that go beyond luxury accommodations to meaningful connections with the destinations they explore.

“The Leela has always been a gateway to India’s illustrious past, where each property offers an invitation to explore a deeper connection with the country’s heritage,” stated Shweta Jain, Chief Marketing and Sales Officer, The Leela. “Through this campaign, we continue to showcase what makes us unique: an unwavering focus on meaningful, immersive experiences that reflect ‘True Indian Luxury.’ With HH Sawai Padmanabh Singh, we bring India’s regal traditions to life, creating memories that are as timeless as they are extraordinary.”

The campaign’s aesthetic choices, from its visual language to the styling of Sawai Padmanabh Singh, reflect the brand’s commitment to honouring tradition while appealing to modern sensibilities.