A story of modern elegance and local charm

In the heart of Bangkok’s bustling new Central Business District, a fresh gem has emerged in the luxury hospitality scene. Avani Ratchada Bangkok, the latest property from the upscale Avani Hotels & Resorts by Minor Hotels, has officially opened its doors, offering a sophisticated retreat for both business and leisure travellers. With its sleek design and modern amenities, the 402-room Avani Ratchada is poised to redefine the Bangkok experience, inviting guests to immerse themselves in the vibrant pulse of the city. Whether you’re navigating the energetic night markets or delving into the rich tapestry of local culture, the hotel provides an ideal base for exploration.

Contemporary guestrooms and suites, designed for optimal sleep and productivity, offer modern amenities and captivating city views, while the 169 sq m Presidential Suite offers luxury features including a dining room that seats eight guests, a cocktail bar, and a private sauna. Perched on the 25th floor, the exclusive AvaniClub Lounge offers a serene retreat above the city where suite guests can enjoy gourmet breakfast, afternoon refreshments and evening cocktails.

The Dining Sun Deck

Leading this newly opened property is General Manager Chidchanok Pasinpong, an accomplished hospitality professional with over 15 years of experience in luxury and upscale hotel management. Pasinpong has successfully led the hotel’s rebranding from Grand Fortune Bangkok, while spearheading marketing strategies and overseeing major renovations to enhance guest experience. Before this assignment, she managed Avani Sukhumvit Bangkok, where she exceeded budgeted financial goals and received the prestigious Minor Award of Excellence in 2023. A graduate of Ecole hôtelière de Lausanne and a participant in Accor’s Shadow Comex programme, Chidchanok continues to bring innovation, operational excellence and strategic growth to the hospitality sector.

Talking about the hotel, Pasinpong shares that Avani Ratchada Bangkok’s culinary offerings cater to a diverse range of palates, reflecting its upscale positioning as a premier destination. One Ratchada serves both international and local flavours throughout the day, while Nan Yuan Chinese Restaurant specialises in Cantonese delicacies. “Metro Lounge offers a relaxing ambiance with handcrafted cocktails and live music. For busy executives, The Pantry provides convenient grab-and-go options, and the pool bar offers a refreshing escape with signature drinks and soaring city views,” she says.

The Presidential Suite

The hotel also features a cutting-edge wellness centre that offers a comprehensive range of amenities including a swimming pool, an AvaniFit gym and spa facilities such as a Japanese Onsen and sauna. This extensive area is thoughtfully designed to promote relaxation, rejuvenation, and overall well-being for guests throughout their stay. Additionally, the hotel provides 11 flexible event spaces, including a 924 sq m ballroom equipped with state-of-the-art technology, ideal for a variety of occasions from weddings to product launches.

Simply Distinct
Strategically situated near the bustling business and lifestyle district of Ratchada and Rama 9 Road, Avani Ratchada Bangkok provides exceptional convenience with direct access to MRT Rama 9 Station. “This prime location immerses guests in the authentic local experience, placing them right at the heart of a vibrant community. They can easily explore night markets, eclectic restaurants and other hidden gems just a short walk away. Additionally, our hotel features a distinctive Chinese restaurant renowned for its exquisite Peking Duck and All You Can Eat Dim Sum, setting us apart from other properties,” notes Pasinpong.

The Meeting Room

Target Market Segments and Engagement Strategies
The property is designed to cater to both corporate travellers and leisure visitors. “For corporate guests, we offer exclusive benefits such as Avani Club lounge access and special promotions, including room upgrades for corporate accounts. Leisure travellers, especially from regional markets like Taiwan, Hong Kong, Singapore and Korea, are drawn to our vibrant atmosphere and the lively neighbourhood that surrounds our property,” she says. The General Manager of Avani Ratchada shares that the hotel is positioned as an upscale, contemporary property that offers competitive pricing, location and facilities to stand out in the upscale market.

The Deluxe Room Bedroom

Primary Business Objectives In First Year
Pasinpong shares that the primary objective, at present, is to establish a robust international guest base by capitalising on the expanding Avani brand across Europe, Asia and the Middle East. “In addition, we are focussed on optimising our meeting and event capabilities. We plan to expand our facilities next year as part of the strategy to position ourselves as a leading venue for corporate events in the Ratchada and Rama 9 area,” she informs.

On the plans to leverage the presence of multiple Avani hotels in Bangkok, the GM says, “The presence of other Avani hotels in Bangkok allows us to benefit from the brand recognition, especially within the domestic market. This makes it easier for us entering the market, as people already know and trust the brand. We can further benefit from cross promoting our properties and driving efficiencies through shared resources.”

The Metro Lounge Bar

To promote Avani Ratchda, the marketing strategies include expanding digital visibility through targetted social media campaigns and collaborations with influencers, both domestically and internationally. “SEO optimisation will be a key focus to ensure better online visibility and higher search rankings, driving more direct bookings. We will also refocus on promoting our meeting spaces and wedding venues, positioning the hotel as a destination for corporate events and special occasions,” she says, adding the hotel has already been awarded MEA Energy Award 2024 at the platinum level. “This recognition highlights our efforts to reduce energy consumption and promote environmentally responsible practices throughout the hotel,” says Pasinpong.

The Grand Ballroom

Future Growth Plans
“Avani Ratchada will undoubtedly enhance the Avani brand’s presence in Thailand,” feels Pasinpong. And to elevate the guest experience, plans include renovating the lobby and lobby bar this year to create a fresh and vibrant arrival and drinking experience. “Next year, we will update some of our rooms and expand our meeting and event spaces to meet the growing demand for both corporate and social gatherings. These upgrades will solidify Avani Ratchada’s position as a key property within the Avani portfolio,” concludes the GM.