‘Touchless technology will continue to see traction’

For over six decades, Hindware Limited has been a household name for offering world-class bathroom solutions and at the forefront of industry-first designs and innovations. “As India’s most awarded and accredited bathroom-ware manufacturer, we work with a host of hospitality brands to cater to their specific requirements basis audience segment. Through our luxury sanitary brand, QUEO, we aim to provide a variety of choices and solutions to our hospitality sector clients. When there is an opportunity to experience the product in a setting such as a hotel room, that goal is heightened. The brand is positioned as ‘European Bath Lounges’ and caters to clients who wish to provide a rich touch of exclusivity,” says Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited

He says the hospitality sector is a critical opportunity area for the company. “As consumers become hygiene and environment conscious, our vast range of ‘touch-free’ faucets and water closets has emerged as the most preferred choice. In 2019, we introduced Automate, India’s first intelligent wall-mounted closet with symphonic flushing and vortex technology in water closets which provide a distinctive flushing mechanism, making it more effective while consuming less water. Our faucets comprising water-saving aerators with unique PCA DC technology ensure consistent water flow across all pressure settings have witnessed great traction in the hospitality sector. We will continue to map consumer needs and invest in product innovations that address them,” he informs.

On how easy are new fancy looking hotel bathrooms to use, he says, “Hotels’ offerings are centred around guest requirements and aspirations. The style quotient is backed by superior quality, ease and convenience. This will continue to be as hotels invest in renovations and upgrades that convert existing bathrooms into ‘smart’ bathrooms. These renovations will be driven by products offering touchless technology and water-efficient solutions, to help cater to guest requirements in a safe and environment-friendly manner.”

On bath-ware business and expected growth in FY’22-23, Pokhriyal shares Hindware has identified some consumer trends that will continue to be the growth drivers through FY 22-23. “Growing hygiene consciousness has emerged as the biggest trend that is shaping the demand in the industry. Apart from consumers, favourable government policies pushing for affordable housing will be a strong growth driver,” says Pokhriyal.