‘Optimistic about the opportunities in the market’

Seeba Group’s thinKitchen has, for years, been providing the hospitality industry with tableware, barware, cookware and prep-ware to make the F&B experience even better. In fact, the company launched five new brands – Mikasa, KitchenCraft, London Pottery, La Cafetière and Typhoon – to add to its product portfolio of dinnerware, glassware, serve-ware, beverages, storage as well as homeware range. 

When it comes to this wide range, thinKitchen looks at several factors like end use and purpose, aesthetics and quality. “Our endeavour is to ensure that we have the right product selection in every category with the right mix of price points and variety. We aim to provide end-to-end solutions for all table tops, both specialty dining and all-day dining, banquet and in-room requirements of any premium hotel in India,” says Anand Baldawa, CEO and Director, Seeba Group.

When it comes to quality, the Group aims to provide premium products to its customers. “Our portfolio includes some of the most premium brands in the world. The products are of the highest quality, made using the best materials to ensure durability and resistance to wear-and-tear which is a must for the hospitality industry. Our glassware brand, Luigi Bormioli, offers lead-free crystal glass that is resistant to abrasions and breakages. This is because the glass is made up of SON.HYX, SPARKX, TITANIUM REINFORCED material types, which have been developed by the in-house R&D team,” says Baldawa. 

He adds durability offered by thinKitchen’s dinnerware brand, Denby, is legendary and the stoneware comes with a 10-year guarantee. It provides 10-year edge chip warranty on selected products for hospitality customers. 

Innovation is at the centre of several offerings of thinKitchen which looks at upcoming trends in the market, consumer preferences and behaviour to curate products around it. “One of the trends predominant today is eco-responsibility. Consumers today are more environmentally and socially active. So, our portfolio offers brands such as Kilner and Amefa which are built on the ethos of Reduce, Reuse, Refill and Recycle. For decades, one of our brands, Brabantia, has been helping separate waste with their multi-compartment waste management products for consumers that are looking for a simple recycling solution,” explains the CEO. 

Baldawa says the dinnerware and serve-ware ranges like Mikasa and Denby offer unique and contemporary design to compliment all types of food. “For us, innovation is also in terms of services such as providing incremental support to our customers. Like our centralised warehousing that helps with stockholding and improved delivery times,” he asserts. 

With hospitality industry picking up again after two years of lull, Baldawa says he is optimistic about the opportunities in the market. “We hope to rapidly scale up the month-on-month growth we are presently experiencing by continuing to add to our existing range,” he avers.