‘Indian Beer Market Has Huge Growth Potential’

FERNANDO BUSTAMENTE, the newly appointed CEO of Mahou India, a subsidiary of Mahou San Miguel, spoke with BW Hotelier about his plans for the company in India. Bustamente takes over from Erik d’Auchamp, who moves on as International Managing Director. 

Speaking about his journey so far, Bustamante said, “I feel extremely proud to be a part of Mahou San Miguel, a 126 year old Spanish brewing major and market leader in Spain. 26 years of experience, off and on trade business in Spain will hold me in very good stead, in my role to lead the Company’s operations in India.”

Bustamante believes that the Indian market, by virtue of being culturally and geographically diverse, offers a great learning experience and has got a huge growth potential.

The Indian beer market is growing rapidly. In the data shared by Bustamante, it says during 2010-2015 period, the compound annual growth rate in terms of volume was 8.2 per cent, reaching 25 million HL in sales. The projections show a target of 33 million HL by 2020.

Relating to the data shared by him, Bustamante stated, “There is definitely space for new players, and as a new player, we will find our space in the market by doing things differently. We want to create a beer-loving culture here in India where people enjoy beer but in a responsible way.”

“Our India entry is a key strategic pillar for the growth of our business. It is the first country in which we have a fully owned subsidiary. India also is the only market outside of Spain where we own a brewery. With an investment of over 18 million Euros, we are present in 14 markets in India,” Bustamante told us.

Engaging with the philosophy of launch, learn and scale Mahou India is currently in the initial phase and is constantly evolving and adapting to the way the Indian market functions.

“Since our launch in India we have witnessed an evident transition in the tastes and preferences of our consumers and their inclination towards full flavoured beers like ours. We believe Spanish culture, in the form of 'Cañas y Tapas' is making inroads in India,” he stated.

Being the official sponsors of football clubs, Real Madrid and Atlético de Madrid, Mahou India is continuing this passion for the game in India and is very keen on initiatives to promote football here.