Aradhana Lal

Author

Vice President-Brand, Communications and Sustainability Initiatives Lemon Tree Hotels Ltd.

Latest Articles By Aradhana Lal

The Key to the future lies in redefining business models

To lead the brand and communications piece at an organization means to be the face of the brand for consumers, customers, media, other stakeholders and the public at large. It requires clarity of communication, reinforcing the brand essence in all visual and written context as well as the ability to source appropriate opportunities to showcase the brand to our target guest. Networking and building relationships are fundamental to this process.

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