Wyndham introduces new upper-midscale segment, Wyndham Alltra

Wyndham Hotels & Resorts, Playa Hotels & Resorts, and the Caribbean launches a new all-inclusive resort brand, Wyndham Alltra. The announcement marks Wyndham’s 22nd brand and its first dedicated entirely to the fast-growing, all-inclusive segment.  

Wyndham Alltra creates an all-inclusive resort experience that is distinct to the upper-midscale segment, offering upscale food and beverage, services, amenities and activities with an expressive local flavour at an exceptional value. The brand will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.

The first two resorts to debut under the Wyndham Alltra brand are Playa’s 458 room Wyndham Alltra Cancun and the 287 room Wyndham Alltra Playa del Carmen. The two resorts will mark the first of many properties to be developed under the strategic alliance between Wyndham and Playa in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico that Playa currently operates in.

“Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand. Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays,” said Geoffrey A. Ballotti, President and Chief Executive Officer, Wyndham Hotels & Resorts.

“The announcement combines Wyndham’s robust distribution capabilities and award-winning loyalty program with our highly acclaimed all-inclusive expertise. Together, we are launching a new experience in the upper-midscale resort segment to reach more first-time all-inclusive guests,” said Bruce Wardinski, Chairman and Chief Executive Officer, Playa Hotels & Resorts.