By BW Hotelier
WESTIN HOTELS & Resorts has announced its partnership with Wellness expert and former Miss Universe Lara Dutta as the newest Asia Pacific Westin Well-Being Brand Advocate. The partnership continues the momentum of The Westin Well-Being Movement, a USD 15 million brand-wide campaign launched last year designed to enhance the well-being of guests and associates around the world.
In her role as a well-being brand advocate, Lara will share her holistic lifestyle tips of restoring calm and balance at home or on the road with guests and associates; and how despite her hectic schedules, she is able to maintain a balance of work and life.-She will also create content and share her wellness and fitness choices on social media channels in order to reach a wider audience of guests and associates around the world. Her proactive approach to wellbeing suitably aligns with Westin brand’s six pillars of wellness: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.
’I am delighted to be a part of the Westin Well ’Being Movement. I have always believed in a holistic approach to wellness; what one eats, what exercise regimen one follows and how one counters stress. The key to wellness is balance and positive thinking. I have benefited from this in my profession and personal life. Through this association, I look forward to sharing my own knowledge and experience with others,’ said Lara Dutta.
’We are thrilled to have Lara Dutta on board as Asia Pacific’s newest Well-Being Brand Advocate for Westin,’ said Vincent Ong, Senior Brand Director, Brand Management, Starwood Hotels & Resorts Asia Pacific. ’What makes Lara’s association with the Well-Being movement relevant is her holistic approach to life as well as her enthusiasm for healthy living throughout her career from Miss Universe to a working mother. We see this partnership with Lara as yet another innovative way the Westin Well-Being Movement transcends to our guests and associates; inspiring them to lead a healthier life.’ he added.
In March last year, the brand launched The Westin Well-Being Movement ’ a global initiative designed to enhance the Well-Being of guests and associates with the introduction of a string of innovative partnerships and programs across the brand’s six pillars of Well-Being.
Photo (L’R): Arif Patel, Regional Director of Sales & Marketing, South Asia at Starwood Hotels & Resorts Worldwide, Inc; Abha Bakaya, Host at Bloomberg TV India; Nelli Yong ’ Vice President, Brand Management, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc, Lara Dutta and Ashish Kumar Rai, General Manager, The Westin Mumbai Garden City
