VOX aims to revolutionise India’s architectural landscape
A COMPANY from Poland, with a rich international portfolio and 30-year legacy, has set its sights on India, bringing a unique blend of aesthetics and sustainability to the forefront. In the last five years, VOX has made its mark in 40 countries globally.
Sharing the VOX India journey, Varun Poddar, Founder, says that it all began five years ago when a successful joint venture was established to expand its presence beyond Europe. “VOX is a three-decade-old Polish company and is present in 40 counrtries. We reached out to them and tried a joint venture for the Indian market. We were successful in convincing the owner and said, ‘Let’s expand to India’,” he says.
The company’s focus in India revolves around customisation and adapting its extensive product range to the needs and preferences of the Indian market. Poddar mentions, “We started bringing their product ranges down one by one and started observing how the market response was - what the architects and the builders preferred and subsequently, customised the portfolio for India.”
The core focus in India has been on ceiling and flooring products, with a keen understanding of the gap in the market. He emphasises,“Ceiling products, flooring products — there is a certain gap in the Indian market currently, and these products did better for us than the other products that we had.”
He further highlighted their vision, stating, “We aim to become a one-stop solution for all interior and exterior design products with a focus on providing extremely good quality to the Indian customer.”
The company’s commitment to quality and value for money is evident in Poddar’s statement, “We believe that the Indian customer wants quality but he wants value for money too. We are here to provide all product ranges, keeping these two as a core belief of how to provide the maximum value for money and good quality to our customers.”
When the conversation shifts to their presence in the hospitality industry, Poddar shares insights into completed and ongoing projects. He mentions collaborations with renowned hotel chains and highlights their success in projects like Ginger Hotels in Bengaluru.
In the realm of sustainability, he highlights the company’s commitment to environmentally responsible products. He states, “Our products are aesthetically appealing to the customers. We prioritise making environmentally responsible products. Also, all our products are 100 per cent recyclable.”
Looking ahead, Poddar unveils exciting plans, including the development of a facade system that requires no substructure. He shares, “We are at advanced levels of testing these products currently, and I think by mid-next year, we should be able to launch these facade products which will require no sub-assembly installation.”
This untold story of a Polish interior design company making waves in the Indian market symbolises the journey of quality, sustainability and innovation in the arena of interior and exterior design.
