VIA.COM, ASIA’S leading omni channel travel, retail and fintech company, has announced the launch of the second edition of its Biggest Online Travel Sale (BOTS 2.0).
The five-day long second edition of BOTS will focus on travel bookings for the upcoming Winter Holiday season and beyond. Beginning on November 16, BOTS 2.0 will provide attractive jaw-dropping offers and big discounts across flights, hotels and holiday packages.
Talking about the omni channel sale, Swaminathan Vedaranyam, CEO, VIA.com (see photo) said, “This is a first-of-its kind omni channel sale. BOTS 2.0 is not just available on its website, mobile site and mobile app but also at over 75,000 Via agents’ outlets and at over 5000 corporate partners.”
Commenting on the launch of the sale, Vedaranyam added, “After the phenomenal response from the customers and partners during the first edition of BOTS, we are delighted to launch the second edition of BOTS. The core DNA of our company is to add value to the user’s experience. With BOTS 2.0, we are giving them a larger platform to explore various exclusive deals across all our channels.”
Watch out for some great deals as Via.com has partnered with leading airlines and hotels to provide some exclusive deals for BOTS 2.0. The offers include a free upgrade to business class on Vistara, return ticket to Dubai at Rs 9000 from Etihad Airways, exclusive fares to Singapore from Scoot Airlines and other interesting discounts from Oman Air, Qantas Airways and China Eastern Airlines. There are great deals with up to 50 per cent discounts for hotel bookings as well. The company has also tied up with Mobikwik as its wallet partner to provide extra 10 per cent cashback during the Sale.
The first edition of BOTS held last year in December had received phenomenal response from customers across the country with close to a million downloads of the VIA app completed during the event. During the upcoming promotional event, the company is expecting a reach of 400 million, conversion numbers to rise by 10x and mobile installs to surge by 5x.
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