V Resorts to Operate 50 Properties Across India by December 2015

By Rashmi Pradhan WITH 25 properties operational in India, V Resorts, a chain of experiential resorts is looking at expanding to 50 properties across India by December 2015. Speaking to BW Hotelier, Aditi Balbir, Co-Founder & MD, V Resorts, (see photo) said, ’We are looking to ramp up our operations and marketing activities. We have recently launched the new version of our website that will enable online bookings and is user-friendly. With over 385 rooms across 25 properties in India, we aim to operate 700 rooms across 50 properties by December this year.’ Speaking about the expansion, Balbir informed, ’V Resort is based on the hotel aggregator model that runs resorts in the upscale offbeat segment of the Indian leisure industry. We are in the business of offering accommodation at getaway destinations in the premium segment and our resorts are located at the outskirts amidst greenery and natural settings. When we started last year, the focus markets were Mumbai and Delhi and by end of December we will tap the Kolkata market and look at penetrating Hyderabad and Bengaluru markets by next year.’ Balbir added, ’Currently, we have resorts in Himachal Pradesh, Uttarakhand, Maharashtra, Goa, Rajasthan and Madhya Pradesh, as resorts at these destinations are ideal getaways for Mumbaikars and Delhiites. We have resorts in the pipeline in Darjeeling, Matheran, Mahabaleshwar, Amroli, Chikaldhara, Panchmarhi, Rishikesh, Shimla, Mukhteswar, Ajmer, Jaipur, Solan, Tadoba, Dehradun, Dalhousie, Udaipur, etc. These properties will have a room inventory between 15-20 and atleast two restaurants. We run these properties on a revenue sharing agreement with the owners.’ Balbir further added, ’What distinguishes us from other hotel aggregators is the quality of service and efficient manpower. A lot of emphasis is given on training the manpower. We are a chain of branded curated properties with SOPs.’ The author is Assistant Editor of BW Hotelier.