Uber has introduced a new service called Uber Shikara, allowing tourists to pre-book Shikara rides on Dal Lake via the Uber app. This initiative aims to enhance the travel experience during the busy holiday season without charging any fees, ensuring that all proceeds go directly to the Shikara drivers, thereby supporting local tourism workers in Jammu and Kashmir.
Commenting on the launch, Prabhjeet Singh, President, Uber India & South Asia said, "At Uber, we are always looking to make mobility magical and effortless. Uber Shikara is our humble attempt to blend technology and tradition to give a seamless experience to travellers for their Shikara ride. We are proud to create this iconic experience enhancing accessibility and uplifting tourism in the breathtaking landscape of Kashmir.”
Rides can be booked for one hour, accommodating up to four passengers, and can be arranged up to 15 days in advance or 12 hours before departure. The service also includes trip insurance for added peace of mind. Travellers can easily secure their rides through the app, allowing them to enjoy the scenic beauty of Dal Lake without last-minute hassles.
