Hilton expands hotel portfolio in Morocco
The company has signed agreements for nine new hotels that will add more than 1,300 rooms across seven of its global brands
Hilton is significantly increasing its presence in Morocco, planning to more than double its hotel portfolio to over 20 properties in the coming years. The company has signed agreements for nine new hotels that will add more than 1,300 rooms across seven of its global brands.
Key highlights of this expansion include the introduction of the Waldorf Astoria brand in Rabat and the country’s first LXR Hotels & Resorts in Casablanca. Additional offerings will feature the Curio Collection by Hilton in both cities and the Hampton by Hilton brand in Benguérir and Fes.
Carlos Khneisser, vice president, Development, Middle East and Africa, Hilton, said, “With 13.1 million tourists visiting Morocco in the first nine months of this year, an increase of around two million compared to the same period last year, the country is experiencing significant momentum as a sought-after tourist destination. These nine new signings will add more than 1,300 rooms and around 1,500 Team Members to Hilton’s growing portfolio in Morocco, where we plan to expand our footprint to over 20 hotels in the coming years. The introduction of new brands – and expansion of existing ones – demonstrates our commitment to catering to the different needs of guests visiting the country where we’ve enjoyed a strong legacy dating back almost six decades. We look forward to working closely with our valued owners to deliver Hilton’s globally recognised hospitality to guests at these outstanding hotels.”
The new properties will include luxury and lifestyle hotels that incorporate local cultural elements and modern designs, supporting the ongoing developments in Rabat and Casablanca.
