TRIBE celebrates 20-hotel milestone with global expansion

On November 26, 2024, TRIBE, a hotel brand under Accor, announced the opening of its 20th hotel, marking a significant milestone in its global expansion. Recent additions include locations in Düsseldorf and Manchester, with more than 40 additional hotels in development. TRIBE hotels are designed to offer modern, stylish, and functional spaces that foster social interaction and cater to the needs of contemporary travellers.

Jean-Yves Minet, Global Brand President, Accor, commented, “Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality. TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don’t. Our designers focus on the things that really matter, creating vibrant and functional places to work, play, or relax, all at a great price. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”

Camil Yazbeck, Global Chief Development Officer, Accor, stated, “Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development. By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity. Furthermore, TRIBE is also well-suited for hotel conversion opportunities, which supports Accor's and our partners' commitments to responsible growth and sustainable hotel development."

The brand's growing network includes several flagship TRIBE hotels like TRIBE Medellin, TRIBE Paris Clichy, TRIBE Lyon Croix Rousse, TRIBE Düsseldorf, TRIBE Baden-Baden, TRIBE Budapest Stadium, TRIBE Riga City Centre, TRIBE London Canary Wharf, TRIBE Manchester Airport, and TRIBE Living Bangkok Sukhumvit 39.