Transforming adventurous travel with ‘Viacation’

Travellers today are looking for more than just destination to visit; they want journeys that create stories, connections and a sense of purpose. This is where Viacation steps in; a company redefining adventure travel by offering unique experiences focussed on sustainability and personalisation. Founded by Jatinder Paul Singh, Viacation, has become a leader in meaningful travel, making a difference not just for its customers but also for the environment and local communities.

Operating in North America, Europe, Dubai and Australia, the company is all about giving travellers an unforgettable experience, filled with adventure and meaningful connections. Viacation is not just a travel company; it’s a brand that focusses on creating special and thoughtful journeys. 

Explaining how Viacation started, Singh shares, “It was born out of my love for travel and the realisation that while there are many travel options, few combine adventure with truly personal experiences. Creating a brand that's not only about destinations but creates a meaningful journey for every traveller was my key objective.” Therefore, he has built a brand that blends adventure with care for the environment and local communities.

Traveller centric service
At the heart of Viacation is their “process with people” philosophy which shapes both their customer service and team training. Singh explains, “The processes are created to meet the needs and experiences of our customers and our team members. It has made us train and empower our teams so they can deliver excellent, personalised service. This approach has helped us sustain a kind of customer service that will make the traveller feel valued and also, allows those who interact with our company to feel that they are part of our family.”

Viacation understands that every traveller is different so they offer carefully crafted experiences to suit solo adventurers, couples, families and groups. Singh described their approach: “A solo adventurer can enjoy a journey that fosters discovery and immersion into the culture of the destination. A couple can revel in an intimate, amorous escape. We offer shared adventures at the same time catering to the tastes and preferences of a larger group. Commitment to flexibility and attention to detail ensures perfect tailoring of every journey with a traveller’s style and expectations,” he further added.

Tech for an improved travel
Viacation uses modern technology to make the travel experience smooth and enjoyable. From simplifying bookings to providing real-time updates, they ensure customers have a stress-free journey. Singh explains, “Technology investments will help streamline booking, provide real-time insights to our customers, and ensure every traveller has an easy journey from start to finish.”

Global consistency
One of Viacation’s strengths is providing a consistent, high-quality experience across its global operations. This is achieved through regular training, clear operational standards, and strong partnerships with trusted local providers.

Their carbon offset initiative has also been a big success. Singh shares, “Many of our travellers are increasingly conscious of their environmental impact, and our carbon offset initiative allows them to take responsibility for their footprint while still enjoying the adventure they crave.”

What’s next?
As the adventure travel industry evolves, Viacation is ready to lead the way. Singh believes the future will focus on sustainable, authentic, and technology-driven travel. He explained, “More experienced travellers will be looking for meaningful experiences, and they are increasingly choosing destinations and companies that deliver not only adventure but also cultural immersion and environmental consciousness.” Plans for the future include expanding to new regions, forming strategic partnerships, and continuing to innovate.

Viacation is more than just a travel company—it’s a movement towards meaningful, sustainable, and transformative travel. Under the inspiring leadership of Jatinder Paul Singh, the brand is setting new standards for adventure travel by combining immersive experiences with care for the environment. As Singh said, “We imagine Viacation as a brand built to shape the future of travel by setting new standards for responsible, immersive, and adventurous journeys.”