Tourism Australia appoints Edward Kwek as Senior Business Events Manager for South and South East Asia 

Tourism Australia has announced the appointment of Edward Kwek as Senior Business Events Manager for South and South East Asia. Taking up the role in Singapore, Kwek will support the implementation of business events, distribution strategies and partnerships in South and South East Asia’s MICE segment, as well as engage with key customers and stakeholders through joint event activities in the region. 

With over 17 years of experience, he was most recently Trade Manager Business Events for Tourism New Zealand, where he oversaw the development and implementation of business events strategy for South East Asia. 

Edea Lu, Regional Business Events Director for Asia, said, “We are pleased to welcome Edward Kwek to Tourism Australia in Singapore, as South and SouthEast Asia remain our key markets driving Australia’s business events industry. Our research shows that these regions are recovering and growing at a rapid pace – in the first quarter of 2024, business events expenditure in Australia from India and Singapore reached 97% and 106% of 2019 numbers respectively. In total, South and SouthEast Asia markets injected A$716 million into the economy from January to March 2024.” 

“I look forward to working closely with incentive planners, Australian industry operators and the convention bureaus to create excitin