TIRUN Travel Marketing to Tap Wedding and Mice Market

TIRUN TRAVEL Marketing, the India Representative for Royal Caribbean Cruises Ltd. is all set to tap wedding and MICE market with plans to enter tier two cities. The company consist of three cruise brands that include Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. At present, TIRUN enjoys 40 percent of market share. 

Recently, the company announced the arrival of the award-winning cruise line’s ship Spectrum of the Seas and its inaugural season in Southeast Asia in May 2019. Spectrum of the Seas will debut in April 2019 in Barcelona with segmented cruises on the Global Odyssey to Singapore before continuing on to Shanghai, taking guests to 13 countries.

The first of the Quantum Ultra Class segment of ships, Spectrum of the Seas has a total capacity of accommodating 5,622 guests and is 1,139 feet long, surpassing sister ships Quantum and Ovation of the Seas, both currently Asia’s largest.

For TIRUN, Asia is the leading destination market. Adding more to this Varun Chadha, Chief Operation Officer, TIRUN Travel Marketing stated, “Primarily Singapore contributes approximately 65 percent and America’s (Alaska, Caribbean and Bahamas) are at about 15 percent. Europe is also at 15 percent, with other destinations such as Antarctica, Australia and New Zealand, The Galapagos Island, Repositions Cruises at 5 percent.

In terms of Indian customers, the company is witnessing increased demand Y-O-Y. “Therefore the deployment near the home i.e. Singapore has been increased,” Chadha added.