Thomas Cook Taps Into Odisha Travel Market

THOMAS COOK (India) Ltd., strengthened its presence in Eastern India with the inauguration of its franchise Gold Circle Partner outlet in Cuttack, Odisha, inaugurated by Vikram Singh, Associate Vice President, Leisure Travel, Thomas Cook (India) Ltd.

This expansion augments Thomas Cook India’s outlets in Eastern India to 15 consumer access centers, with two in Odisha.

Thomas Cook India has observed a growing appetite for holidays from India’s Tier 2 and 3 cities and Cuttack, Odisha, is a case in point. While Thomas Cook India has an established outlet in Bhubaneswar, strong demand witnessed from its twin city of Cuttack has led to the launch of its Gold Circle Partner franchise outlet.

While the Domestic (India) holiday package demand is high, the introduction of direct flights to international destinations such as Thailand is creating strong fillip to outbound growth from Odisha and East India. 

The Thomas Cook Gold Circle Partner programme is an exclusive franchise partner initiative that increases the brand’s presence/reach across the country, giving consumers access to the company’s products and services in metros/mini-metros and strongly emerging Tier 2 and 3 markets. The Gold Circle Partner benefits via brand association with the leading travel company in India, along with knowledge sharing/training and expertise to manage a travel business. In addition, a Gold Circle Partner is equipped with sales and marketing support to further new business development, and the acquisition/retention of a wider customer base.

Rajeev Kale, President & Country Head - Leisure Travel, M.I.C.E & Visas at Thomas Cook (India) Limited said, “We are delighted to witness increasing growth from Odisha and our East India markets – upward of 20 %. Considered to be the business capital of Odisha, Cuttack presents a growing opportunity for Thomas Cook India to provide its travel and travel related services to consumers across the state. While our Regional Tours are popular, the growing demand for personalised holidays speaks of the discerning demographic profile from the state of Odisha.”