The Ritz-Carlton launches 'A Gift like No Other' campaign in Asia Pacific

In a world brought to a virtual standstill by a global pandemic, the absence of real human interactions – a smile, a chance to genuinely connect – has prompted a search for new meanings in an uncertain new normal. The Ritz-Carlton, part of Marriott International, launches 'A gift Like No Other' campaign in Asia Pacific region.

The campaign centres around giving and receiving gifts in the form of immersive experiences, serving as a reminder of the many pleasures of life that remain to be appreciated. Featuring a collection of videos and print creative, the campaign highlights unforgettable experiences across leisure destinations such as Bali, Chengdu, Kyoto, Maldives, Nanjing, Nikko, Shanghai, and Xi’an.

Insights gathered by YouGov data and Global Affluent Tribe Study revealed that global affluent travellers are passionate about exploring, observing and challenging the different facets of life, fully understanding that personal interests and new experiences are essential to an authentic life. Luxury travellers seek unique experiences that enriches life for themselves and their loved ones, evoking genuine emotions to create memories that will last a lifetime.

"It is the shared human experience of giving and receiving that sustains some of life’s most meaningful connections. This campaign brings this concept to life, connecting with a desire from our guests for immersive and enriching experiences. This is a wonderful opportunity to rediscover the incomparable gifts that come with travel, exploration and learning, combined with the legendary service and personal connections delivered by the Ladies & Gentlemen of The Ritz-Carlton," said Jennie Toh, Vice President, Brand Marketing and Management, Asia Pacific, Marriott International.