DET’ new campaign “Dubai, A Whole New You” features Saif Ali Khan and Sara Ali Khan

Dubai’s Department of Economy and Tourism (DET) has launched its latest campaign, “Dubai, A Whole New You,” featuring popular Bollywood actors Saif Ali Khan and Sara Ali Khan. The campaign video showcases the duo enjoying an exciting adventure through Dubai, strengthening their father-daughter bond against the city's vibrant backdrop.

The campaign invites viewers on a virtual journey through the city's most-loved sights and sounds, starting with a visit to the Real Madrid World theme park, where the two engage in friendly competition.

Their adventure continues with a thrilling ride in a Jet Car, dining at Krasota—a new hotspot offering an immersive 360-degree dining experience — and more. The campaign captures the essence of Dubai’s appeal, showing how the city’s diverse offerings can bring families closer together.

Despite their generational differences, Saif and Sara's adventures in Dubai reveal shared traits of charisma, adventure, and spontaneity. Highlights include Sara taking control of her father's Instagram and taking the wheel of a Jet Car. The time spent together is filled with priceless moments, emphasising the campaign's message of reconnecting with loved ones.

Bader Ali Habib, Regional Head of Proximity Markets at the Dubai Department of Economy and Tourism, expressed his enthusiasm for the campaign, stating, “Our goal is to enrich Dubai's tourism offerings for Indian families, providing captivating experiences across art, culture, adventure, gastronomy, and retail. This campaign reaffirms our commitment to setting global benchmarks in tourism and inviting families to create cherished moments in Dubai.”

Saif Ali Khan shared his thoughts on the campaign, “It has been an honour to collaborate with the Dubai Department of Economy and Tourism. Watching Sara grow beyond a daughter into a co-artist has been special. This campaign gave us the opportunity to explore Dubai together and enjoy its incredible offerings.”

Sara Ali Khan added, “Discovering Dubai with my abba and taking him to fun, the spots was amazing. Family vacations are special, and Dubai always offers something new and interesting, creating lasting memories.”

Dubai's proximity to India and seamless connectivity make it an ideal destination for family travel, short vacations, and stopovers. The campaign highlights activities for all age groups, from theme parks and watersports to world-class shopping and iconic landmarks like the Burj Khalifa.