Thailand’s growing appeal among Indian travellers

Thailand’s decision to extend its visa-free entry policy for Indian travellers indefinitely has opened the floodgates for a surge in tourism. Allowing stays of up to 60 days, with an optional 30-day extension, this initiative has turned the nation into a hotspot for Indian tourists, with a staggering 16.17 million visitors recorded by October 2024. Originally introduced in November 2023 as a one-year experiment, the policy’s success has redefined travel convenience, making Thailand more accessible than ever for both spontaneous getaways and extended vacations.

According to Vinay Bagri, CEO & Co-founder of Niyo, several factors have contributed to this surge in popularity. “With an increasing disposable income, more and more Indians are exploring international travel. Travelling abroad is no longer a luxury but a part of their lifestyle aspirations,” explains Bagri. Thailand, due to its proximity and affordability, has emerged as the gateway destination for first-time travellers. Simplified entry procedures and the removal of visa fees have further encouraged spontaneous and budget-conscious trips. “Thailand offers excellent value for money. The average spend per trip for Indian tourists is around Rs 1 lakh, a budget equivalent to domestic travel costs in India,” he adds.

Bagri highlights that peak travel to Thailand aligns with India’s wedding season from November to February, “With a 31 per cent increase in tourist influx, Thailand is a popular choice for destination weddings, honeymoons and celebratory trips.” Bangkok, Phuket and Pattaya dominate itineraries, offering nightlife, beaches and shopping. Additionally, niche experiences such as scuba diving and wellness retreats are growing in appeal.

Shifts in travel behaviour

Indian tourists are extending their travel durations, spending an average of seven-eight days abroad. “While 40 per cent of travellers choose to stay in a single destination, a significant 60 per cent opt for multicity travel showcasing a growing curiosity to explore diverse attractions in one trip,” notes Bagri. The trend toward luxury and experiential travel is evident, with 30 per cent of tourists opting for high-end accommodations and bespoke adventures. “At the same time, a majority – 70-75 per cent – remain value-conscious, focussing on smart travel choices to make the most of their budgets.”

The future of seamless travel

A proposed Schengen-style visa for six Southeast Asian nations could transform regional travel, believes Bagri. By eliminating multiple visa applications, this unified visa would encourage Indian tourists to explore diverse destinations within a single trip. “Given the rising trend of multi-destination and immersive travel, this proposal aligns perfectly with the increasing demand for cross-border itineraries and broader regional explorations,” he says.

Fintech revolutionising travel

Platforms like Niyo are simplifying overseas travel for Indians. Bagri elaborates, “Our Zero-forex mark-up cards, travellers can seamlessly transact in multiple currencies without worrying about converting one currency to another while country hopping, ensuring they get the best exchange rates.” The accompanying Niyo app tracks expenses, offers real-time currency updates, and integrates travel insurance, reducing financial management complexities. “These tools allow tourists to focus on the experience rather than worrying about currency conversion or transaction security,” he remarks.

Seasonal highlights

Thailand’s appeal peaks during India’s winter months and wedding season, but its festivals also captivate Indian tourists. Songkran (Thai New Year) and Loi Krathong (Festival of Lights) are popular for their vibrant celebrations. Bagri recommends, “Travel to Thailand also peaks during India’s wedding season (November to February), with a 31 per cent increase in tourist influx. Thailand. Thailand is also a preferred destination for destination weddings and honeymoons, owing to its affordability and romantic appeal”

Tailored tourism for Indian travellers

The rise in Indian visitors is driving changes across the travel industry. “Airlines have been first one to recognise this and have been working towards addressing the growing demand, with carriers like VietJet and Thai AirAsia X expanding their direct flight routes between Indian cities and Thailand, including new connections from Mumbai and Delhi to Bangkok,” he adds. Hotels and resorts are adapting with vegetarian menus, Bollywood-themed events and family-friendly accommodations. Tourism services are evolving too, offering private guided tours, shopping excursions, and adventurous retreats.

“Thailand's holistic approach to catering to Indian tourists is further solidifying Thailand's position as a top international destination, ensuring that the country's travel and tourism industry continues to thrive,” concludes Bagri.