Tech comes to the rescue of restaurants
Kindly tell us about GOFRUGAL. How is it relevant for restaurants?
GOFRUGAL is a cloud ERP company, which works with retail, restaurants and distribution businesses. GOFRUGAL helps restaurants have an omnichannel presence and depend less on food aggregators. Hospitality industry is one of the badly affected sectors by the pandemic. Studies indicate that fifty per cent of restaurants and eateries may never reopen and the remaining might completely go digital with their services.
GOFRUGAL helps restaurant owners manage their digital orders and deliveries. It further assists them with contactless ordering services while helping consumers to check menu, place orders and even make payments without coming into contact with anybody.
What are the challenges that restaurants are facing during this time of COVID 19? What can be the way forward for them?
In the current new normal, restaurants are focusing on safety and cleanliness which are vital to both customers as well as employees. There is a need to explore and adopt contactless technologies for ordering, payment and feedback purposes. Businesses will have to discover ways to reduce operational costs while dealing with ordering and delivery on their own. Moreover, they need to collaborate, migrate to cloud-based services and adopt omnichannel approach. As for the restaurants which are slowly resuming their operations and trying to retrieve their customers, such contactless solutions are going to be of paramount importance as it will aid in building trust amongst them
How can the restaurant business of all sizes leverage technology during this predicament of COVID 19?
As the restaurant businesses are preparing to revive, the implementation of technology will be quite crucial to sustain in the new normal. Be it digital ordering, takeaway, delivery, or preparing for contactless dining, it will be imperative for restaurants to enable seamless ordering across all the channels. They need to work on how to drive loyalty digitally and keep the customers engaged across different channels. Cloud-based ERP and POS solutions can help them with reduced operating costs and CAPEX. Going forward, technology should help them automate their supply chain operations like menu planning, production, food-costing optimization, managing their supply chain efficiently, and provide the maximum number of integrations possible. This automation will help in staff's increased efficiency and productivity.
What kind of technology are you using to back your product?
GOFRUGAL offers comprehensive ERP and POS for restaurants to help them with minimal staff with least skills while offering efficient and accurate management. Our on-premise and on-cloud services aid businesses to choose the way they want to bill. Furthermore, our app OrderEasy allows consumers to directly order. It also provides a contactless dine-in for consumers who can safely order from their mobile by just scanning a QR code. We also run an App GoDeliver to help Restaurants manage deliveries on their own.
The challenges and opportunities differ from fine-dine/casual dine, bakeries/cafes, QSR, food court, cloud kitchens, food truck or be it delivery or takeaway and GOFRUGAL solutions address all of them.
How will OrderEasy and ServeEasy provide better experience to consumers?
With OrderEasy, restaurants can own branded mobile app for consumers to directly order from it. With customer's data and their preferences being the highest priority over commissions, restaurants during this time would want to experiment with their online ordering and delivery. ServeEasy ERP helps restaurants manage their entire supply chain operations such as billing, purchase, inventory, menu planning/production, CRM, loyalty. With Apps for digital ordering, KOT, CDS/KDS, orders are directly sent to the kitchen thus, table turnaround and order processing time is increased by thirty per cent.
"Ever since the COVID-19 Lockdown the whole restaurant operation model has changed drastically from a dine-in operational model to a predominantly online model, but thanks to GOFRUGAL Digital solutions we were able to quickly adapt to the new model of restaurant operations by processing online orders both from aggregators and our own app and serve our customers. This helped us to serve our loyal customers better and retain them with us amidst a tough period," says Jaicharan, Owner Tasty Kitchen, Chennai.
"GOFRUGAL solutions have helped us adapt to the online ordering model effortlessly and manage operations across all outlets with ease amidst testing times. We're now able to run our operations across our outlets with minimal staff requirement and serve our customers with quality service as always," says Manish, Manager, Sangam Sweets, Bangalore.
