South African Tourism announces 10th edition of Learn SA

Aiming to attract 100,000 inbound travellers from India by end of the year, South African Tourism has returned with its 2024 edition of Learn South Africa initiative. Entering the tier- 2 and tier- 3 outbound tourism markets of India, the flagship travel trade training workshop will enlighten the tourism board’s travel partners with renewed strategy and equip them with tools to market the Rainbow Nation effectively. 

In the recent years, there has been a strong uptick in the number of arrivals from India to South Africa. Capitalising on this momentum and in efforts to target emerging markets from the country, South African Tourism’s three city destination workshop is set to commence in Chandigarh on September 27 followed by Nagpur on November 08 and Kochi on December 13. The workshop not only enables the tourism board to share its learnings with the travel trade fraternity but also support its partners in overcoming any obstacles they experience while promoting the destination. 

India is amongst the top three focus markets for South African Tourism. With a strong foothold across key metro cities and observing a trend of rising discretionary spendings from tier- 2 and tier- 3 cities of India, it is vital for the tourism board to continually target newer markets to uphold the increased inclination towards international travel.

Gcobani Mancotywa, Regional General Manager for Asia, Australasia, and the Middle East, South African Tourism, stated, “We are thrilled to bring the 10th edition of 'Learn South Africa' to India, marking a significant milestone for us. At South African Tourism, our mission is to welcome an increasing number of Indian travellers to the Rainbow Nation each year, which also means expanding our reach into new target markets. This year, we are extending our flagship training programme to tier - 2 and tier - 3 cities of India with appearances at Chandigarh, Nagpur, and Kochi, empowering our travel trade partners in these regions. By highlighting South Africa’s diverse offerings beyond Cape Town and Johannesburg, we aim to equip our trade partners with knowledge and expertise in crafting unique and memorable itineraries while also encouraging Indian travellers to explore lesser-known provinces of South Africa”. 

Strengthening South African Tourism’s existing robust network of travel trade partners across the country, the 10th edition of Learn SA is expected to train over 600 trade partners across three cities.