Pride Hotel announces expansion of Group’s portfolio

Pride Group of Hotels has announced the plans to expand its portfolio to 50 hotels by 2022. The group, at present, has presence in 34 locations and boasts of over 3,200 keys. Once the new openings are complete, Pride Hotels will have 50 properties and over 5,000 keys across various geographical regions. It also plans to add 72 rooms and 35 rooms at its five-star properties in Nagpur and Pune respectively.

“The focus will be on an asset-light model for our expansion with a major slice of the portfolio managed directly by us. Most of these upcoming properties will be located in popular tourism and pilgrimage circuits primarily in Tier 2 and tier 3 cities. Over the years, we have significantly adapted to a new hospitality normal while pursuing our growth plans. At present, we are treading cautiously on capital expenditure. However, once the market reaches the pre-pandemic level, we will come back to expansion mode for our flagship properties,” shared SP Jain, Managing Director, Pride Hotels Limited.

The new portfolio includes resorts and hotels in Mussoorie, Daman, Dapoli, Dehradun, Amritsar, Dwarka, Aatapi, Chandigarh, Faridabad, Gurgaon, Ujjain, Ratlam, Vadodara etc. The Pride Resort in Aatapi is an amusement park plus a resort located in between Vadodara and Kewadia (famous for the Statue of Unity).