Preferred Hotels & Resorts Expands Partnership with Fortune Hotels

Preferred Hotels & Resorts has expanded its partnership with Fortune Hotels (a member of ITC’s hotel group) by announcing the addition of seven new properties to its portfolio within the first quarter of 2016, bringing its partnership with the group to nine total properties across key destinations in India, including Ahmedabad, Bengaluru, Chennai, Gurgaon, Navi Mumbai and Noida.

Designed to support ITC’s hotel group’s strategic vision, the partnership enables Fortune Hotels to tap into Preferred Hotels & Resorts’ unrivalled sales capabilities in the corporate and leisure travel sectors, expertise in the independent hotels space, innovative marketing and distribution platforms, and network of sales professionals located in 40 offices worldwide. The alliance is pivotal to Preferred Hotels & Resorts’ growth campaign in the Indian market and further cements the brand’s ties with Fortune Hotels.

“Throughout its history, ITC’s hotel group has successfully established itself as one of the foremost hospitality brands in India. We are pleased to further strengthen our partnership with Fortune Hotels under the umbrella of the ITC’s hotel group. The fusion of traditional Indian hospitality and contemporary international standards, along with the brand support from ITC’s hotel group, makes Fortune Hotels an ideal fit in our India portfolio,” said Saurabh Rai, Executive Vice President of Preferred Hotels & Resorts (see photo).

Suresh Kumar, Managing Director, Fortune Hotels said, “Fortune Hotels will benefit from Preferred Hotels & Resorts’ vast range of business solutions, including access to international business through global preferred partnerships and programmes with global TMCs (Travel Management Companies), online distributors and corporate customers. As hotel development continues to expand in India, our aim is to be at the forefront of the industry with effective distribution strategies. Our partnership with Preferred Hotels & Resorts is a key component and essential in enabling our hotels to access new business both locally as well as on the international level.”

The association between Preferred Hotels & Resorts and Fortune Hotels began in 2014 when My Fortune Bangalore and My Fortune Chennai joined the brand. Since January 2016, the seven Fortune Hotels additions to the Preferred Hotels & Resorts portfolio include Fortune Select Trinity, Bengaluru; Fortune Park, Ahmedabad; Fortune Select Global, Gurgaon; Fortune Inn Grazia, Noida; Fortune Select Exotica, Navi Mumbai; Fortune Select Grand, Chennai; and Fortune Select Excalibur, Gurgaon. Fortune Hotels, a wholly owned subsidiary of ITC Ltd, was set up in 1995 to cater to the mid-market to upscale market segment in business and leisure destinations.