NESTLED IN the verdant hills of Coorg and Chikmanglur, Plantation Trails by Tata Coffee announced the launch of its new corporate brand identity and website befitting its bespoke experiences. The new brand identity signifies the on going evolution of the Plantation Trail estate to perfection.
Characterised by elements of ‘Plantation Trails by Tata Coffee’ varied offerings like heritage bungalows, coffee and tea estates and unique guided trails of these estates, the logo retains the icons that signify each of these experiences. The base design graphically demonstrates the icon of a 'trail' merging with the 'coffee bean' icon, while the ‘tea leaf’ and ‘coffee leaf’ flank are placed at the sides. The ‘trail’ passes through the centre of the ‘coffee bean’ and finally make its way ‘home’. Plantation Trails by Tata Coffee has embarked upon this transformational journey with a clear vision to reach out to patrons effectively and maintain a visual identity powerful enough to have a lasting effect.
The redesigned website is ] user-friendly and provides ease-of-navigation, giving patrons a look and feel of the Plantation Trail by Tata Coffee Bungalows in a visually stunning format. The contemporary layout also has embedded social media buttons for faster and improved communications, thereby enabling guests to connect via multiple platforms, as per their convenience.
Commenting on the re-branding exercise Gautam Prakash, Head- Plantation Trails by Tata Coffee Limited said, “Our new brand identity is in line with the growth and transformation that Plantation Trails by Tata Coffee has witnessed over the past years. With a brand new website in place, we are aiming at a digital integration that will enable us to narrate our store in a content rich format, which also ensures effective communication with end-users across various touch points. We are proud to launch the new logo and website and hope that this will mark the beginning of an exciting new chapter for us.”
