OYO acquires G6 hospitality, boosting U.S. expansion

In a significant development for the U.S. hospitality industry, OYO has acquired G6 Hospitality, including the Motel 6 and Studio 6 brands, for $525 million from Blackstone. This move is expected to strengthen OYO's presence in the budget hotel sector and drive its expansion in the U.S. market.
“AAHOA looks forward to building a robust relationship with OYO, ensuring the continued success of the Motel 6 and Studio 6 franchise network,” said Chairman of AAHOA, Miraj S Patel. “Our members have always valued the strong partnerships we've developed with G6, and we expect this new chapter with OYO to strengthen those ties. Together, we can continue to innovate and deliver high-quality experiences for guests.”

The acquisition holds particular relevance for the Asian American Hotel Owners Association (AAHOA), as an estimated 98 per cent of G6 Hospitality properties are owned by AAHOA members. OYO, plans to maintain Motel 6 and Studio 6 operations while introducing new ideas to enhance the brands. AAHOA welcomed the acquisition, highlighting the potential for shared success between its members and OYO. The acquisition is expected to usher in a new chapter of opportunity for both OYO and AAHOA members, particularly in the budget hotel segment.

“We are excited about what the future holds,” said AAHOA President & CEO, Laura Lee Blake. “OYO acquisition of G6 brings a unique combination of global expertise and local market understanding that we believe will benefit both our members and the broader hospitality community. At AAHOA, we remain committed to supporting our members through these industry shifts, ensuring they are equipped to thrive in an evolving marketplace.”