Movenpick Ice-Cream Planning to Boost Their Retail Presence

AFTER CATERING primarily to institutional trade, Movenpick Ice Creams, which is imported to India by Nectar Hospitality is planning to boost up their retail presence from 74 to 100 outlets. Currently, Movenpick caters to 35 plus hotels and restaurants across India that centrally deals with the ITC Group and Taj Hotels.  Along with this, Movenpick also has its physical presence across three formats (Cart, Gallery and Boutiques), six boutiques, six carts, one kiosk and two corners at the mall across India.

BW Hotelier spoke to Tarun Sikka, Managing Director, Nectar Hospitality who told us about establishing a pan-India presence for Mövenpick boutiques. His plans for managing the operations of retail outlets across the metropolises in India include Chennai, Mumbai, Bangalore and Delhi. 

“In the year 2018-2019, we at Movenpick are looking at expanding by the franchise model. We have our first franchise store of Pune opening in early week of March, which will be followed by store openings one each in Mumbai, Chennai, Bangalore and 2 outlets in Delhi,” Sikka said.

Ice Cream Market in India is growing at a rate of 15-20 per cent Y-O-Y and in the year 2017, it was pegged at Rs 11,743 Crore. In the super-premium market, which calculates around 350-400 Crore, Movenpick aims for a minimum of 25 per cent share. Produced in Rorchach, Switzerland, the ice cream is currently being sold in over 40 countries.

Movenpick will be coming up with the 100 ml takeaways tubs for their retail business. “We have also recently introduced 500 ml packs as 1-litre packs at Rs.950 were a bit too costly for the Indian market,” Sikka added.  The brand is also planning to get seven to eight flavours at the retail level in the 500 ml packs to specifically cater to the Asian market.

“The coming year will see greater presence of Movenpick in the HORECA(Hotels, Restaurants and Cafes)  and retail business as we plan to revolutionize the ice cream industry with international flavours in India,” informed Sikka.