Marriott debuts first W Hotel in Tuscany

Marriott International has reached an agreement with Progetto Majestic S.r.l. to bring the W Hotels Worldwide brand to Florence, the iconic Tuscan city. W Florence, which is expected to open in 2023, is set to become a buzzing focal point in the heart of the artistic city, alongside the Ponte Vecchio riverfront and the Duomo.

“Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand,” said D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International later he added, “With its energetic spaces, bold design, innovative programming and iconic service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”

Located steps from Florence’s world-renowned art, thriving dining scene and celebrated shopping destination Via de Tornabuoni, W Florence is well-situated to offer guests the very best of the city at their doorstep. The property will feature 120 rooms, 20 of which will be suites. The Extreme WOW Suite, W's version of the Presidential Suite, will have a large living area and a private terrace with views of the Duomo and the Santa Maria Novella church. The ground floor, which will house the W Lounge and Living Room, will flow seamlessly around a central partially covered courtyard, creating rare and much-needed inside and outside living spaces.

“We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence. The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match. W Hotels embrace the history of each location yet adds an unexpected, thought-provoking experience which will make this hotel a new glamorous, socially driven destination,” said Puccini, CEO, Progetto Majestic S.R.L.

“Florence is a dynamic, awe-inspiring city and we are thrilled to collaborate with Progetto Majestic S.r.l. to bring W Hotels to the city,” said Bosticco, Senior Director, Development Italy, Marriott International. “This key signing underscores the growth of our luxury portfolio across Italy and impressive demand for the W brand.”

Marriott International currently operates 14 properties and residences in Europe, the Middle East, and Africa under the W brand. The brand is set to make its debut in Italy this autumn with the opening of W Rome.