Le Meridien, Gurgaon Focusing to Capture MICE and Social Segment

WITH REMARKABLE administration skills and leadership qualities, Kunal Dewan is known for his understanding of International Sales and Marketing. His proficiency lies in proactive engagement, aligning field sales efforts, achieving goals and leading events. Dewan has been appointed as the Director of Sales and Marketing at Le Meridien, Gurgaon.

Prior to joining this property, he has been associated with some of the leading hospitality brands like Le Parker Meridien Hotel, New York, U.S.A, The Oberoi Group of Hotels and Resorts. Speaking to BW Hotelier, Dewan began by telling us about his stint with Le Meridien, Gurgaon.

“Le Meridien as a brand namely has art, culture and cuisine which makes its proposition very unique to the guests and stakeholders. As a head of Sales and marketing function for this hotel, I find my journey quite exciting,” he said.

Dewan is a graduate from Les Roches, School of Hotel Management, Crans-Montana, Switzerland and has collected multiple awards for his initiatives & excellent financial results. He believes that with every change in role, brand and demographics will come challenges, but each challenge is an opportunity.

Dewan added that the Le Meridien, Gurgaon is tapping the digital marketing space along with the sales strategy, “We want to achieve a fair market share and an increased revenue of 19 per cent this year as compared to last year. Over time I have observed that it is more important to develop people along with developing the property. We are also aiming at capturing a major pie of the MICE and social segment for our hotel,” he stated.

Speaking about the initiatives to increase the revenue of the hotel, Dewan says that, “We have implemented Marriott reward hotels’ magnum opus campaign ‘Shaadi by Marriott’. Right from the look and feel, to sales and marketing, the whole campaign is not only exciting for us to bring it to the customers but also for the guests who are experiencing something new and memorable.

“Market dynamics are changing, costs of running a business are going up, guests’s expectations are changing and we have to be constantly innovative to not only sustain the business but to also be a leader” he said.