SOTC entrenched its leadership position by never ceasing to evolve. Over the past six decades SOTC has devoted itself to creating holidays by providing travel services in line with its customer’s needs and evolving preferences. Since then it has grown to become one of India’s leading travel services provider.
SOTC unveiled its new brand logo. The new logo will be used with a distinct tag line for each of the business segments ’ For Holidays, For Incentive Travel and For Business Travel. The SOTC four blocks with rounded edges portray flexibility and our readiness to evolve with times and our customer needs. The icon on the top right of the logo signifies direction, a cursor and a paper plane. It embodies the spirit of guiding travelers, easing travel experience by building future ready online capabilities and soaring to greater heights.
Madhavan Menon, Chairman & Managing Director, Thomas Cook India Ltd., said, ’India’s leading travel brand for over six decades, SOTC enjoys strong consumer connect with the Indian traveler. Hence as part of our strategic intent, we are delighted to announce the brand transition from Kuoni to SOTC India. The new brand architecture of SOTC is a reiteration of the Company’s core customer’centric philosophy: embodying the spirit of guiding travellers while offering them an enriching travel experience. He added, ’This brand transition is significant in light of the upcoming key holiday season and we look forward with confidence to strong consumer uptake.’
On unveiling the new brand architecture, Vishal Suri, Managing Director, Kuoni India,-(see photo)-said, ’Rebranding will allow us to connect to the market strength that SOTC represents. The SOTC brand stands for Value Creation, Customer Delight, Collaboration, Operational Excellence and Innovation and those are qualities that are important to us, to our partners and to our customers. We’re pleased to be able to better project those qualities through the new SOTC Logo. Looking ahead, we are focused on accelerating the execution of our growth strategy while continuing to build on the strength of our brand’.
