Jane Park named PATA Face of the Future 2024
She has also been invited to join the PATA Board, representing the youth community of the Association
The Pacific Asia Travel Association (PATA) has awarded Jane Park, Assistant Manager, F&B Revenue Management & Operations at Hotel ICON, the title of Face of the Future 2024. Additionally, two exceptional candidates have also been recognised in the categories of Sustainability Initiatives and Strategic Management.
PATA CEO Noor Ahmad Hamid stated, “The tourism industry must make a concerted effort in allowing the younger generation to be the thought leaders and permit them to shape the future of the travel and tourism industry, because, after all, they are the beneficiary. In embracing this crucial mindset change, we acknowledge the significant roles of the next generation who are more tech-savvy, quality-conscious, well-informed, and environmentally responsible-minded which can help drive innovation to the next level. As a leader in the travel and tourism industry, PATA recognises the huge contribution that the future generation can bring to the table as we can adopt their thinking processes into our mainstream strategy. The PATA Face of the Future is undoubtedly crucial in our effort to move towards the future tourism economy.”
To emphasise the significance of guest service, Park successfully undertook two projects in collaboration with Hotel Executives, focussing on developing a revenue generation strategy and menu engineering for the Food & Beverage outlets.
She launched the Delight Your Guest programme, which enables staff at all levels to participate in the planning process and create memorable experiences for hotel guests. This programme has contributed to Hotel ICON being named the most reviewed hotel in Hong Kong SAR for 2022. For her second project, Park collaborated with the Director of Revenue and Marketing to develop a more sophisticated approach to planning, yield management, and forecasting for Food & Beverage operations. Implemented in April 2024, this new method has already led to an increase in market bookings despite challenging recovery conditions.
As the 2024 PATA Face of the Future, Park has been invited to join the PATA Board, representing the youth community of the Association.
Expressing her delight, Park stated, “It is with great honour that I accept this prestigious award. Having graduated from the School of Hotel and Tourism Management (SHTM) of the Hong Kong Polytechnic University, which is ranked number one in hospitality and tourism management in the world, gives me a strong sense of commitment to excellence, for myself and the team I work with, from the kitchen to the guest area. I see countless possibilities to inspire staff to find pride and joy in the hospitality industry through our single independent property, Hotel ICON. I thank PATA for giving independent property staff like myself a chance, as I believe this sends a strong message that even small changes can make a big impact”
This year, PATA also awarded Amine Gabbouj, Coordinator of the IGLTA Foundation, recognition for Sustainability Initiatives, while Karnchana Phakpho, Chairperson of the International Tourism and Hospitality Management Programme at Bangkok University, received recognition for Strategic Management.
