Hielo Beverages Soon Plans to go Global

“UNDERSTANDING THE strengths and weaknesses of the competition factor keeps you alarmed and on toes which is a very healthy approach that ensures the survival of ups and downs of the business,” says Piyush Mathur, Chief Executive Officer and Chief Managing Director, Hielo Beverages India Private Limited in a conversation with BW Hotelier.

Hielo Beverages India Private Limited is an organisation which determines to contribute the industry of Food and Beverages in India by offering the high purity products via Peaur. For Mathur, Peaur is not just a fancy logo or a badge. “I extend Peaur as a bankable and a stable commitment to its consumers by offering ‘More in Every Drop’. My ideology as a member of Hielo Beverages India is to provide the beverage which interacts, engages and be merited on the basis of its quality and the panache factor,” he says.

 The product range varies from natural mineral water, natural nectar based fruit juices, natural flavoured vitamin rich water and sparkling water. Speaking about the market strategy, Mathur said, “The idea is to penetrate the market via spreading the awareness about pure and healthy drink over any drink. Engagement with the institutions influencing HNI’s updated and latest secured stores is our prime communicating business model. We have immense faith in our team who understands and drive the product in the right direction with their high capabilities.”

Mathur claims that Peaur emerges as the pride of nation as it complements the say ‘Make in India’. “Our business models currently are modern trade, HNI’s, executive corporate, HORECA which are a few places that attests the belief of our organisation by exhibiting, consuming and showcasing our variety of product range. We have not ignored the conventional and widely practised trend of the distribution channel; hence the deployment of super stockist, distributors, and mass agents is a part of the revenue model,” he further explains.

For Mathur, the major challenge was to help people distinguish between packaged drinking water and natural spring mountain. Similarly, addressing the fruit juices where every whiff and granule is naturally sourced to the customers was a huge roller coaster ride for him. “In a nutshell, positioning and selling a premium range and a priced beverage in India was not going to be an easy task,” Mathur added.

After successfully tapping the market of Tier one and Tier two, Mathur is currently exploring for an opportunity to take Peaur into a global platform.