Hyatt has launched the "Be More Grand" campaign for the Grand Hyatt brand, aiming to inspire guests to celebrate life’s significant moments, both large and small. This regional initiative features five prominent personalities associated with five Grand Hyatt hotels, showcasing personal stories through short videos that highlight various life experiences, such as weddings, self-reflection, and family bonds.
“Today's travellers are seeking more than just a place to stay - they are on a quest to celebrate occasions, both big and small. Across the Grand Hyatt brand portfolio, we recognise this desire and provide the perfect backdrop so people can cherish every moment,” shared Carina Chorengel, Senior Vice President, Commercial, Hyatt.
Speaking on the campaign, Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, Hyatt, added “We recognise that life's most significant moments, regardless of scale, warrant exceptional celebration. Our 'Be More Grand' campaign embodies this conviction. By harmonising distinct personal narratives with our luxurious hospitality offerings, we aim to inspire guests to cherish every moment and render it truly unforgettable. From milestone events and weddings to intimate moments of self-reflection, Grand Hyatt is dedicated to elevating every occasion into a grand experience.”
The campaign builds on Hyatt's recent "Be More Here" initiative, celebrating the transformative power of travel. Each featured story is set against the backdrop of Grand Hyatt hotels, which offer luxurious accommodations and tailored services for memorable events. Upcoming openings, including Grand Hyatt Singapore and Grand Hyatt Kunming, continue to enhance the brand's offerings in creating exceptional experiences for guests.
