Fortune Hotels, a member of ITC’s hotel group, has announced the signing of Fortune Select Airport Road in Ayodhya, Uttar Pradesh, expanding its pilgrimage portfolio. This step marks the brand’s commitment to addressing mid to upscale hospitality needs at pilgrimage destinations.
Expected to open doors to guests in FY 27-28, Fortune Select Airport Road, Ayodhya is located within driving distance from the upcoming Ayodhya International Airport and the glorious temple. The hotel will be home to 123 rooms, an all-day dining restaurant, a banquet hall, and other allied facilities. It is poised to cater to the increasing influx of tourists to Ayodhya and near-by destinations of worship.
Speaking on the occasion, Samir MC, Managing Director, Fortune Hotels said, “Needless to say, this is an important milestone in our expansion strategy. Pilgrimage destinations have been a conscious choice in our growth journey that includes high-potential tier-two and three markets, with our existing presence in key pilgrimage locations, to name a few like Tirupati, Katra, Amritsar. Ayodhya's transformation into a leading tourist destination is a unique opportunity to enhance hospitality infrastructure, and we look forward to creating exceptional guest experiences capturing Ayodhya's rich cultural heritage and spiritual essence. Additionally, Ayodhya's proximity to the spiritual capital of India, Varanasi and Lucknow the culturally rich state capital, gives travellers an additional reason to extend their visit and enjoy a memorable travel circuit”.
The hotel will be flagged under the Fortune Select brand, known for its services and amenities, ensuring guests a memorable stay in the heart of Ayodhya.