Experience MORE AT SEA™ with Norwegian Cruise Line

Norwegian Cruise Line (NCL) unveiled its new brand positioning, “MORE,” reinforcing and extending its legacy of delivering more onboard offerings, more places to discover and more value with the launch of its all-new upgraded More At Sea package.  

NCL offers over 600 unique itineraries through 2026 that call to 450 destinations around the world and the fleet features over 80 on-board restaurants and endless activities on board.  There is something for every guest onboard NCL’s soon-to-be 20-ship fleet. To further enhance the guest experience, the cruise line is upgrading its popular Free At Sea package to More At Sea, which will provide even more benefits and premium inclusions that guests

Starting October 02, guests can take advantage of the new and more inclusive package for voyages beginning January 01, 2025.  More At Sea will feature an expanded offering of guest-favourite amenities to enjoy, such as an extensive variety of globally sourced and recognised premium beverage brands across every spirit category. Guests can also choose from over 100 specialty cocktails served across its more than 80 bars, including NCL’s award-winning Metropolitan Bar aboard the Prima Class ships. 

NCL cuisine offers additional specialty dining meals available with the debuting More At Sea package for guests sailing on voyages of seven days or longer.  They will also be able to enjoy more appetisers and desserts with up to three of each included at each sitting.  Guests will also have faster and stronger connectivity onboard with Starlink’s high-speed internet access, as well as more Wi-Fi minutes included, with each guest in the stateroom now getting their own dedicated login for 150 minutes, helping more guests get online and stay connected while cruising.  Still included in the package will be a $50 credit per shore excursion for the first guest, as well as third and fourth guests sail free on select voyages

“This has been one of the most exciting journeys we’ve been on at NCL – always looking to further and genuinely understand what our guests value most during their cruise,” said David J. Herrera, president of Norwegian Cruise Line. “We have invested a lot of time listening to our guests and our travel partners…and we’ve found that what they want is to see more, do more and enjoy more when they vacation with us.  They also want to do so with ease and simplicity, which is why today we are excited to announce the evolution of our signature ‘Free at Sea’ package to the all-new and elevated ‘More At Sea’ package.  It will deliver a best-in-class upgraded experience with more variety, choice and value to enhance the guest vacation, including more premium beverage options to choose from, more opportunities to experience our specialty dining restaurants, more connectivity with Starlink’s high-speed Wi-Fi, and so much MORE!” 

“With More At Sea™ NCL is taking our value proposition to the next level, transforming the cruise experience in ways that truly resonate with our guests and providing an elevated experience on board,” stated Ben Angell, Vice President and Managing Director NCL APAC.  “Discover a new favourite from over 100 speciality cocktails, choose from our extensive premium beverage selection across every spirit category, enjoy an extra specialty dining credit and connectivity with Starlink’s high-speed Wi-Fi. We’re providing even more value and choice – put simply more of what our guests love”. 

Damian Borg, Director of Sales Strategy & Operations for Asia Pacific added, “With the launch of our new More At Sea™ package it is now even easier to showcase the exceptional value and unique experiences that come with cruising with NCL. With more included in our fare, not only are we providing more for your clients, but you can also earn more commission.” 

As the leader in entertainment at sea, Norwegian Cruise Line is also redefining its onboard offerings to deliver more variety of programming around the clock from bow-to-stern.  The Brand is emphasising musical productions with greater global appeal, as recently announced with the unveiling of Revolution: A Celebration of Prince to debut aboard the all-new Norwegian Aqua in 2025.  To enable guests to vacation with ease, NCL is rolling out a new mobile app across its fleet by the end of this year.  Designed to streamline the guest experience at every point of their cruise journey, the Norwegian Cruise Line mobile app simplifies the cruise planning process and includes enhanced features such as a more intuitive way to browse and make onboard reservations including dining, shore excursions and entertainment; an easier check-in process with reduced steps, a more transparent folio view of purchase history, and a dynamic home screen which displays relevant voyage information at each phase of the cruise holiday.