EL&N London, the global lifestyle and café brand, has launched its first outlet in India at Jio World Plaza, Bandra-Kurla Complex, Mumbai. Opening its doors on October 18 in partnership with Reliance Brands Limited (RBL), this new venture marks the brand’s highly anticipated entry into the Indian market.
Established in 2017 by Alexandra Miller, EL&N (Eat, Live, and Nourish) is famous for its striking pink interiors, floral decor, and lively atmosphere. With over 37 outlets across cities like Paris, Milan, Dubai, and Kuala Lumpur, EL&N is now set to charm Mumbai’s café enthusiasts.
The Mumbai outlet is located on the second floor of Jio World Plaza, covering 2,130 square feet. It features beautiful design elements, including a custom-made soft pink mesh chandelier, signature floral displays, and neon quotes.
The café’s terrazzo and marble flooring complement its iconic cake and coffee bar, offering guests a fusion of fashion, food, and ambiance. The menu includes EL&N's popular offerings like smashed avocado toast, croissants, and decadent cakes, alongside exclusive dishes tailored to Indian tastes.
Commenting on the brand’s foray into India, Alexandra Miller, Founder of EL&N London, said, “We are thrilled to open our doors at Jio World Plaza and introduce our brand to an exciting new market in partnership with Reliance Brands. This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, speciality coffee lovers and those looking for an unforgettable dining experience in a beautiful setting.”