EaseMyTrip partners with Hyperface to boost card management capabilities

EaseMyTrip, a prominent online travel platform in India, has announced a strategic partnership with Hyperface, Asia’s first Credit Cards as a Service (CCaaS) provider. This collaboration aims to strengthen EaseMyTrip's card management capabilities, enhancing the experience for both new and existing customers.

Through Hyperface's support, EaseMyTrip will streamline the customer journey, from onboarding new users to delivering hyper-personalised campaigns. This digital-first approach is set to increase customer engagement and bring more value to EaseMyTrip's user base.

“We are excited to partner with Hyperface in our mission to deliver the best possible financial products to our customers. This collaboration is a significant step towards enhancing our card programmes and ensuring our customers benefit from a seamless, value-added experience,” said Rikant Pittie, Co-Founder of EaseMyTrip.

The partnership focusses on optimising EaseMyTrip’s co-branded credit and debit card programmes, developed in collaboration with banking partners. In addition to enhancing current programmes, the companies are working towards launching new co-branded credit card initiatives. These cards will provide EaseMyTrip customers with tailored benefits and exclusive rewards, aimed at further elevating the EaseMyTrip experience.

“Our partnership with EaseMyTrip is a testament to our commitment to solving real-world challenges with innovative card solutions. We look forward to partnering with EaseMyTrip deliver best-in-class card experiences to their customers and supporting their growth in the global market,” said Ramanathan RV, Co-Founder & CEO, of Hyperface.

Hyperface’s advanced CCaaS platform will allow EaseMyTrip to effectively launch, manage, and scale these card programmes, bringing comprehensive credit solutions to their customers.