Dubai Tourism introduces global campaign with South Korean actors

Dubai Tourism has unveiled a global campaign titled "Dubai, Who's Ready," showcasing the city’s attractions through the experiences of South Korean actors Park Shin-hye and Park Hyung-sik. The campaign, available on Dubai Tourism's social media platforms, follows the actors as they explore various landmarks and cultural sites in Dubai.

During their visit, the actors filmed their journey, which began with a chance meeting at the Palazzo Versace Dubai's outdoor pool. Their adventure highlights well-known sites such as the Museum of the Future and the Dubai Fountain, as well as lesser-known locations like the historic Al Fahidi Neighborhood and the luxurious Atlantis The Royal. The film also captures the natural beauty of Dubai’s desert landscapes.

Shahab Shayan, Regional Director Asia Pacific, Dubai Corporation for Tourism and Commerce Marketing, stated, “Through the ‘Dubai, Who’s ready’ campaign, Dubai is leveraging the power of the K-drama format to present a city that can provide a stunning backdrop to everyone’s personal stories. We were delighted to welcome Park Shin-hye and Park Hyung-sik to Dubai to create this powerful films, and we hope viewers are captivated by Dubai just as much as they were. Beyond Korea itself, K-drama has a truly global appeal, and we expect this campaign to resonate in key markets internationally, enhancing Dubai’s attractiveness to audiences around the world.”

Both actors expressed their admiration for Dubai, with Park Shin-hye noting the city's diverse offerings and Park Hyung-sik reflecting on the stunning architecture and natural beauty. Their experiences aim to inspire viewers to visit and create their memories in Dubai.