According to data published by Dubai Department of Economy and Tourism (DET), Dubai received a footfall of 9.31 million international overnight visitors from January to June 2024, a 9 per cent increase from the 8.55 million tourist arrivals in 2023.
Following a landmark 2023, when the city hosted 17.15 million international overnight visitors, It has maintained momentum into the first half of this year, putting the city on track for a record performance in 2024. Driven by DET’s efforts in collaboration with stakeholders and partners, the growth in international visitation aligns with the overarching objective to make Dubai the best city to visit, live, and work in.
The rise in international visitation during H1 is the result of citywide strategies established across key tourism pillars, created and implemented in partnership with stakeholders across the public and private sectors. Starting 2024 on a high note, Dubai was named the No.1 global destination for an unprecedented third successive year in the Tripadvisor Travellers’ Choice Awards in January, making it the first city to achieve this unique accolade.
World-class hotels and accommodation continue to be one of the core pillars of Dubai’s destination offering, and adding to the city’s appeal for global visitors, the city saw a number of high-profile openings,
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing stated, “Dubai has continued to stay ahead of the curve by further elevating standards with innovative and distinctive world-class infrastructure, experiences and attractions. An exceptional quality of life, safety, and accessibility have been consistently recognised across multiple global indices and we are committed to leveraging partnerships between the public and private sectors to showcase Dubai as a must-visit destination. The unwavering support of our partners and stakeholders will be crucial in driving our strong global and market-specific campaigns this summer, as we look to build on this positive growth throughout the rest of 2024.”