“THE FOOD trends are changing every day and it’s the value added services that attracts customer,” says Nitish Jha, VP, Operations & Sales, Demiurgic Hospitality, Gurugram. The company run couple of on demand food delivery services (Cloud kitchens) by the name of Deseez; a boutique kebabs, Biryani and Curries place and World In A box.
Recently they have introduced corporate lunching solution, iDabba, which provides affordable corporate meals both on demand and also as corporate catering service for MNCs and mid to large size corporates and conglomerate.
Demiurgic Hospitality operates on hub and spoke model which helps them maintaining the quality and at the same time optimising the processes and cost matrix. “We have seen a massive growth of over 250 per cent in our top line in last six months, with all our verticals in green and overall business growing at steady speed of 10-15 per cent M-O-M,” informed Jha.
Jha believes that lot of food delivery brands have mushroomed in past couple of years however, lack of self-sustainable model has led them towards failure. He ensures that Demiurgic has built a business ecosystem of its own which complements each vertical which results in optimizing the resources, lowering the cost of procurement and ensuring better customer experience. “We also plan to take this formula to tier two cities all over the country,” he further added.