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For over ten years, CGH Earth Hotel Group and AxisRooms have enjoyed a solid and fruitful business association that has revolutionized how the group manages its operations and maximizes revenue. Since 2013, CGH Earth has been leveraging the power of AxisRooms' Channel Manager and Revenue Management System to streamline its room distribution and optimize pricing strategies across multiple online travel agencies (OTAs). This long-standing partnership has been pivotal in driving growth and success for CGH Earth, a group that prides itself on blending tradition with modernity to provide exceptional hospitality experiences.
About CGH Earth Hotel Group
CGH Earth Hotel Group, known for its commitment to sustainability and authentic travel experiences, operates 21 boutique hotels across Southern India. From the serene backwaters of Kerala to the hills of Ooty in Tamil Nadu and colonial mansions in the French quarters of Pondicherry, CGH Earth ensures that every guest receives a memorable experience deeply connected to the local culture. The group's dedication to maintaining high standards of hospitality while being environmentally conscious has garnered a loyal customer base, both domestically and internationally.
Integrating AxisRooms for seamless operations
In 2013, CGH Earth Hotel Group implemented AxisRooms' Channel Manager and Revenue Management System to enhance its distribution and revenue management strategy. What made AxisRooms stand out was its ability to integrate seamlessly with CGH Earth's existing Hotel Property Management System (PMS). This flexibility meant the group could adopt new, advanced tools without overhauling its existing systems, saving time and resources.
Distributing efficiently with a Channel Manager
For CGH Earth, adopting a robust channel management solution was critical as the management was keen on selling more rooms via 24+ OTAs. Though beneficial for maximizing online reach, this vast network of online distribution channels posed a significant challenge in managing room rates and inventory in real-time. With AxisRooms' Channel Manager, CGH Earth has been instantly and automatically updating its rates and inventory across all OTAs. This automation saves time and significantly improves online visibility and sales while eliminating the risk of overbookings.
The management at CGH Earth particularly appreciates the Channel Manager's advanced features, such as the ability to allocate different rates to different OTAs and track the performance of each OTA at a property level. It allows the group to identify the best-performing channels and optimize their distribution strategy accordingly.
"AxisRooms' Channel Manager has transformed our approach to online distribution," said Vineeth John, Senior Manager E-Commerce of CGH Earth Hotel Group. "Its user-friendly interface and powerful features enable us to efficiently manage multiple OTAs while maximizing our online sales and revenue potential."
Optimizing revenue with a Revenue Management System
In addition to the Channel Manager, AxisRooms' Revenue Management System has been instrumental in helping CGH Earth make informed pricing decisions. This system enables the group to sell its rooms at the right rates to guests at the right time through appropriate channels. By analysing market trends, competitor rates, and historical data, AxisRooms' Revenue Management System provides actionable insights that allow CGH Earth to adjust its pricing strategies dynamically. It has led to improved occupancy rates and a significant increase in revenue across all properties.
"Our partnership with AxisRooms has been incredibly valuable for our revenue management strategy," Vineeth said. "The ability to make data-driven decisions and adjust rates in real-time has given us a competitive edge in the market. We have seen a noticeable improvement in occupancy and revenue since implementing AxisRooms' Revenue Management System,”
Looking Ahead: A continued journey of success
As CGH Earth Hotel Group and AxisRooms celebrate over a decade of successful collaboration, the partnership remains a cornerstone of CGH Earth's operational strategy. With AxisRooms continuing to innovate and provide cutting-edge solutions, CGH Earth is well-positioned to navigate the evolving hospitality industry landscape. The group's management looks forward to further enhancing its digital capabilities and achieving new heights in guest satisfaction and business performance.
